For agencies · built by an agency
One content manager — 10–15 projects. The AI employee does the rest
We are PROlab, an SMM agency from Bishkek. We were tired of every client being a chat, an editor, a designer and an endless “have a look, I sent it”. So we built an employee that runs a project by itself: plans the week, asks the owner to film what is needed, edits, gets approval, publishes and reports. Our own clients already run on it. Now we are opening it to other agencies.
- projects per content manager instead of the usual 3–5
- 10–15
- projects per content manager instead of the usual 3–5
- steps in every post’s journey — the same words everywhere: Film → Building → Review → With the owner → Scheduled → Published
- 6
- steps in every post’s journey — the same words everywhere: Film → Building → Review → With the owner → Scheduled → Published
- content languages: English, Russian, Uzbek, Kyrgyz, Kazakh
- 5
- content languages: English, Russian, Uzbek, Kyrgyz, Kazakh
- per project per month, 1,500 credits of AI work
- $25
- per project per month, 1,500 credits of AI work
One project’s week
The cycle is the same for every client and runs by itself. The agency team steps in where a person is needed: the brief, review, edits by hand.
- Mon 09:00AI
Composes the weekly plan from the brief, quotas, free materials and what performed. The owner gets “shoot this” tasks with deadlines.
- Mon–WedOwner
Films 10–15 minutes from the shot list in the app or drops videos into the bot. The footage goes to the project by itself.
- Wed–ThuAI
Edits Reels, builds posts and carousels with its “own approach”, voices them in the owner’s voice, adds captions and covers; checks facts against the brief and accepts the result.
- Thu 18:00Owner
Gets the approval batch — a Telegram link or the app. “OK”, changes in words or “Reject”. Changes go straight to a re-edit.
- On scheduleAI
Publishes to Instagram and Telegram at the followers’ peak hour, replies to comments and DMs, hands leads to the owner.
- Sun 19:00AI
The report to the owner: what went out, Instagram metrics, the best posts, the marketer’s review and what to film next week.
The agency dashboard
“Today”: what the team needs to do — across all projects
One screen for the whole agency: where to review finished work, who has no plan, what is with the owner. Ordered by urgency: failures first, then “send to the owner”, then waiting.
A project’s week — a six-step journey
Film → Building → Review → With the owner → Scheduled → Published. The same words for the owner in the app and the agent in the bot — nobody translates “statuses” to each other. The second view is a calendar by day with drag and drop.
The workspace: credits, team, storage
Credits left and this month’s spend, members with owner/manager/viewer roles and invite links, each project’s storage — all in one place.
What the team gets
A brief in a minute
From the client’s Instagram or website the AI drafts the brief: tone, products, prices, no-gos, call to action, hashtags — the team checks and saves.
Editors, when you want hands on
A Reels timeline with tracks, animation and styles; a Canva-style slide editor with devices, textures and 3D shapes; a cover editor.
The brand is the law
Logo, colours, heading font, project characters — the AI uses them in posters and videos instead of picking anything.
The owner’s voice
A voice clone with consent — videos voiced in “their” voice; dubbing a finished video into another language in one tap.
A marketer inside
The project goal (leads, followers, reach), post scoring by metrics, learning from what performed, competitors, autopilot for proven formats.
Dialogs and leads
AI replies to comments and DMs in the account’s name, leads go to the owner in Telegram, the team replies from the dashboard when it wants to.
An app for the owner
A camera with a teleprompter and shot lists, tasks with shot lists, approval, chat with the agent, assets — the owner never opens the dashboard.
Every post’s history
Who created, who approved, what was redone, when it went out — with authors. No “who approved this” arguments.
How it differs from a toolset
ChatGPT, Canva, CapCut and a scheduler each make one file and don’t know about each other. Between them sits a person who copies, moves and reminds. Here there is no person between the footage and the report — they are needed only where they decide.
| A toolset + a manager | SMMCopilot | |
|---|---|---|
| Content plan | The manager writes it in a spreadsheet once a month | The AI composes it every week from the brief and metrics, sends tasks |
| Materials | The owner drops them in WhatsApp, the manager downloads | Into the project from the app and the bot, with descriptions and search by what was said |
| Editing and design | An editor and a designer, a queue of days | The AI builds in minutes from the owner’s footage, with fact-checking and acceptance |
| Approval | Screenshots in a chat, “I’ll look later” | A batch on Thursdays, three buttons, changes in words — straight to a re-edit |
| Publishing | A scheduler, by hand for each | By itself, at the followers’ peak hour, through official APIs |
| Report | The manager compiles it at month end | Every Sunday, Instagram numbers, the marketer’s review |
| Projects per manager | 3–5 | 10–15 |
What we don’t do
Gray-hat methods
Only the official Instagram and Telegram APIs, no browser bots — the account won’t get banned for automation.
Made-up facts
Prices, addresses and promises come only from the brief and the owner’s words. A separate check strikes out what isn’t there; opinions and first-person experience stay.
Synthetic stand-ins
Videos come from the owner’s footage. We don’t make fully generated videos about a business; AI images and voice-over are labeled.
“Unlimited AI”
Credits for every action, a monthly limit, the price before a paid step. You see where every credit went.
Who we are
PROlab is a startup studio and SMM agency from Bishkek: 47 products since 2021, a team of 26. We run social media for local businesses and build our own products.
SMMCopilot is the third version of the tool we run clients with. The first client is us: the product is not sold outside until all PROlab clients are run through it.
The product rule is “the core is functions, the agent is a remote control”: the AI calls only what the system can do and invents nothing beyond. Every paid action is metered, every number in the report comes from Instagram — otherwise it says “no data”.
Agency questions
- How many projects can one person really run?
- For us — 10–15 per content manager. The person spends time on the brief, reviewing the result and hand edits where it matters; planning, editing, approval, publishing and the report run by themselves.
- What is needed from the client?
- Film 10–15 minutes a week from the shot list (in the app or the bot) and tap “OK” on Thursdays. We fill in the brief together at the start — the AI drafts it from Instagram or the website.
- How is Instagram connected?
- Through the official Instagram login with Meta permissions for publishing and insights; Telegram — a channel where the bot is an admin. No browser automation; it can be disconnected at any time.
- Can the result be edited by hand?
- Yes — a Reels editor with a timeline and a Canva-style slide editor in the dashboard, the cover separately. The owner’s changes in words go to a re-edit by themselves.
- How does pricing work?
- $25 per project per month including 1,500 credits of AI work; the trial plan is one project and 300 credits for free. Details on the pricing page.
- Who sees client data?
- The agency team in the workspace and the business owner. For editing and texts, files are processed by AI services under a data-processing agreement; nothing is published without approval.
- Which languages?
- Content — English, Russian, Uzbek, Kyrgyz, Kazakh; the dashboard, bot and app — English, Russian, Uzbek.
- How do we start?
- Write to us: we’ll get on a call, fill in the first project’s brief, connect the channels — the first posts go out this week. Right now we onboard agencies by hand, one at a time.
Connect your agency
We start with one project: the brief, the channels, the first week. Then — as many projects as you run.